Vacancy: Social Media Manager
We’re looking for you
As a Social Media Manager at Boat Bike Tours, you are responsible for developing and executing a clear social media strategy aligned with our marketing goals. You manage and grow our social media channels across multiple markets and help position Boat Bike Tours as a leading brand in active travel.
You combine creativity with strategic thinking and data-driven insight. You are not afraid to approach people, ask questions, and capture authentic stories — whether from guests, crew members, travel agents, or partners. In this role, you act as the bridge between marketing, community building, and brand positioning.
What you’ll do
You will be responsible for the full social media cycle, including:
- Develop and execute a clear social media strategy aligned with marketing objectives
- Manage and grow our social media channels (Facebook, Instagram, LinkedIn, and potentially YouTube)
- Create engaging organic content (photo, video, reels, stories, interviews)
- Travel on board selected tours to capture authentic content and experiences
- Proactively engage with our audience and build meaningful conversations
- Support and grow the MTB community
- Support and strengthen the international travel agent community
- Monitor trends and innovations in social media and digital communication, including AI and new platforms
- Analyze performance metrics and optimize content accordingly
- Collaborate closely with Marketing, Sales, and Operations teams
Your team
You will be part of the Marketing team, where we work on strengthening the Boat Bike Tours brand across international markets. Together we ensure that our communication reflects the authentic and personal character of our travel experiences.
What we’re looking for
- Higher professional education level (HBO) or similar experience
- Fluent in English (required)
- Strong command of German (highly preferred)
- Proven experience in social media management and content creation
- Confident in approaching people and conducting interviews
- Comfortable both behind and in front of the camera
- Proactive, independent, and organized
- Passionate about travel, cycling, and active lifestyles
- Open to change and interested in evolving digital trends
- Able to connect with an international 50+ active travel audience
What we offer
- A varied role in a growing international organization
- A 16 hours workweek
- A salary between € 2550 and € 2850 based on experience (full-time)
- 8 percent holiday allowance, pension plan and 25 vacation days
- Learning budget and access to sports activities like bootcamp
- Sustainable mobility package: €0.35 per km cycling, 100 percent public transport coverage and €0.23 per km for cars (from 10 km)
- One free study trip per year
- An informal team, social drinks and fun outings
- A one-year contract with the intention of extension
About Boat Bike Tours
Boat Bike Tours creates unique cycling and sailing holidays in small groups, where authenticity and personal attention come first. We operate across Europe and are expanding internationally through our merger with Inselhüpfen and our new office in the United States. We work openly, side by side, with respect for each other’s perspective. That’s how we create a workplace where people feel welcome – and journeys that stay with our guests long after they return home.
Apply
Apply directly via our online form . You will receive a response within 10 working days. You will receive a response within 10 working days. Preferred start date: 1 April 2026. If you have questions, use the comments field at the bottom of the form. First interviews start from 10 March 2026.
